BESPOKE CEREMONIALIST
I'm Freya,
the founder and chief visionary of Beauty Way—formerly Simply Grand Events—where I have devoted more than 15 years to creating extraordinary events in Jackson Hole and around the world. After years of producing luxury weddings, the global pause of Covid offered an unexpected invitation: a moment to step back, to breathe, and to remember why I began this work in the first place.
That pause became a pilgrimage. I traveled the world and turned inward, investing in the inner landscape as deeply as I once invested in the outer. Along the way, I embraced the medicine path of the ceremonialist, recognizing that everything is ceremony—every threshold, every choice, every moment deserving reverence. Weddings, in particular, are among the most sacred transitions we will ever cross: a binding of truth, agreement, devotion, and destiny. This is the most beautiful threshold!
Walking an ancient medicine path revealed my deeper purpose. I realized I am here as a bridge—guiding people back to themselves, back to each other, back to truth, and ultimately back to love. True love. Love as truth. Truth as love.
At the same time, I saw clearly how the modern wedding industry often leads couples away from that sacred center. Too often it is transactional, extractive, and disconnected from what union truly represents. Couples are pulled into expectations—industrial, familial, financial—that create tension instead of harmony. I knew something had to change.
Beauty Way was born from that awakening.
Rooted in an Indigenous principle, walking the Beauty Way means living with the awareness that all things are interconnected, sacred, and part of a greater whole. To walk the Beauty Way is to move through life with reverence, reciprocity, presence, and harmony—with the land, with your lineage, with your partner, and with the invisible threads that weave your story.
I am not here to take from you or diminish your dreams.
I am here to elevate them—to create a wedding experience that is more aligned, more intentional, and more “you” than anything you imagined possible. One that strengthens your foundation as a couple, nourishes your community, honors your ancestors, and reflects the essence of your shared path.
I work as an oracle planner, blending intuitive readings with visionary design sessions to craft ceremonies and celebrations rooted in the sacred. Every event becomes a living prayer—an offering to your union, your guests, the land, and the lineage you are carrying forward.
This is wedding planning re-envisioned as ceremony, as artistry, as soul work.
This is the Beauty Way.